We are Horti- Entrepeneurs

We are Strategic Partners

We are Connected Advisors

We are Growth Accelerators

We are Yeald

We are

Horti- Entrepeneurs

Strategic Partners

Connected Advisors

Growth Accelerators

Yeald

Who, Why, What

We are a full service M&A firm and strategic business advisor partnering with horti visionairies to build brighter futures by realizing the full potential of the horti industry.

Building Brighter Futures

Building Brighter Futures

Unwavering Commitment, Unmatched Results

YEALD offers the Horti Leaders a dedicated partner who can unveil hidden opportunities and transform the seemingly impossible into reality. On behalf of the Horti Top 200 we operate in deep waters, map out new territory and create new horizons. We work autonomously with a clear mission: To Deliver Results.

Our commitment to our clients is unwavering, reflected in our performance-based approach: if the desired results aren’t achieved, it simply means that our work is not finished. We go the extra mile and do so with a smile.

Through our vast experience as Horti Entrepreneurs and our deep expertise in various business dimensions together with a mindset of bold thinking and our wide network both inside and outside the industry we deliver Value Beyond Profit.

By partnering with the Horti top 200 we play our part in the responsibility our sector holds on a global scale. We are dedicated to working collaboratively with our clients to fulfil that responsibility.

Only through innovation and partnership can we unlock the full potential of the horticultural landscape. Together we Build Brighter Futures.

Our Frustration

We refuse to stand by while untapped potential lies dormant. We take bold action, push boundaries, and drive the transformation needed to unlock Brighter Futures.

Bridging the Gap

Ensuring Effective Partnership for Horti-business

The Horti-business is unique, and its entrepreneurs face a distinct set of challenges that cannot be fully understood through traditional business expertise alone. Many of the experienced business consultants advising in the field may have a track record in M&A, Strategy or finance, but they lack the lived experience of being a Horti entrepreneur.

When partnering with Horti Visionaries, it’s simply not enough to have a strong understanding of M&A, Finance, Strategy or to possess experience advising entrepreneurs within the industry. This is needed, but not sufficient.

At YEALD, we recognize that true success lies at the intersection of both learned expertise and lived experience.

By combining our deep knowledge in M&A, Real Estate, Finance, and Strategy with the invaluable insights gained from directly working within horti-business, we are uniquely positioned to provide our clients with the right guidance.

First-hand Lived Experience is critical, as it provides a deeper, more nuanced understanding of the complexities within the sector such as: 

  1. Building, Managing and Leading Horti Business,
  2. Leading and Managing teams within Horti Business,
  3. Understanding, Designing and Implementing Processes, Systems and Procedures,
  4. Exploring the landscape of new and emerging Horti Technologies,
  5. Navigating the Horti regulatory landscapes,
  6. Achieving Operational Excellence,
  7. And more…

Our role is to bridge the gap between theoretical expertise and practical, industry insights, ensuring that Horti leaders receive the tailored advice and support they need to navigate the complexities of the field and drive long-term succes.

Our Aspiration

And that’s why it is our aspiration to be and remain the chosen #1 in every Horti thing we do.

Cultivating Success

The Path to Becoming the #1 in Horti-business

To be and remain the chosen #1 in every aspect of the Horti industry we engage in. This ambitious goal stems from a careful and deliberate design process, during which we conducted deep dives into the core values or our people that shape our organization.

We actively sought input from our team, asking them to share their personal purpose, as well as their personal motivation for being part of  YEALD and their vision for our role within the industry.

The resounding common denominator of our team revealed the YEALD mindset: 

  • Unwavering client-centric perspective,
  • Profound care for the Horti sector,
  • A strong drive for Peak Performance.

By aligning our BHAG with these shared motivation we are committed to fostering a culture that prioritises our clients’ needs while nurturing the industry we serve.

It is through this collaborative mindset that we aim to strengthen our leadership position and ensure lasting impact for our clients and the Horti industry at large.

What makes us unique

YEALD is the only firm that is able to combine the thinking of a Horti entrepreneur with specialized business expertise.

We are uniquely equipped to blend high quality expertise — M&A, Finance, Strategy, Real Estate and Company Assessments — with the lived experience of an Horti Entrepreneur. We pride ourselves to be the only M&A firm for Horti Entrepreneurs, by Horti Entrepreneurs. In short, we deeply understand business and match our client in the Horti-mindset.

Services

YEALD M&A

Merge with Purpose, Grow with Impact

Go Beyond Transactions, Building Legacies

YEALD M&A

M&A in horti business is complex. Managing a transaction is not just about money, it more often is about legacy. It is about going on a journey together, not just about buying or selling Mergers are a delicate and extensive journey in which companies are brought together and guided towards finding the optimal coalescence.

“A company has to be set up in such a way that it can be sold at any time.”

Seamlessly fitting people, cultures, ideas and ambitions together. This journey does not end with the merger agreement, but also includes the hard integration work that follows. Acquisitions have a whole other dynamic. From preparing for an optimal sale or acquisition and maximization of value to finding the perfect acquisition candidate that fits the underlying culture. Walking the fine line between maximizing enterprise value and finding the right fit is what brings true value.

YEALD recognizes this like no other and believes in a decisive and practical approach. Forward thinking, innovative and creative. Interweaved with solid sector knowledge and an extensive national and international network. Building brighter futures based on synergy, complementarity and true value but with a tailored individual approach rather than a one-size-fits-all approach. Making it possible for all parties involved to excel and accelerate.

YEALD Finance

From Vision to Value

Beyond Capital, Towards Growth

YEALD Finance

“Good financing is just like a tailor-made suit. It is about the perfect fit. Only then will you be able to realize your company’s true potential.”

The financial landscape is changing due to pressure from international regulations. Cooperation between funding institutions and other platforms is imperative within a capital-intensive sector like horti business. Making venture capital, participation and club deals the rule rather than the exception. Through our experience YEALD is well acquainted with these players and their preferences. This ensures companies and capital are brought together based on more than bottom line. Through a solid approach, plans are drawn up, detailed out and tested for feasibility. Only when the client and Yeald are 100% convinced of the success-rate and right fit, will these plans be plotted within Yeald’s network of stakeholders. Making it a highly relationship-based journey, offering value beyond profit alone.

YEALD Real Estate

Tomorrows Solutions, Delivered Today

Tomorrows Solutions, Delivered Today

YEALD Real Estate

“Entrepreneurship is about realizing real estate solutions for tomorrow, not only for today.”

Real Estate in hortibusiness is a specialist affair. To some it might even feel like looking for that one needle in a haystack. But not to Yeald. With an extensive network, relationship-based approach and proven track record, YEALD operates off the beaten track. Above or below the radar. Always advocating a straightforward way of working and a creative approach. Proactively in search for the ultimate solutions that bring parties together.

By doing so, YEALD, seamlessly minimizes disruption, keeping our clients focused on their business and making these already high-impact events as simple and profitable as possible.

YEALD Strategy

Navigating Change, Driving Success

Aligning Business with Ambition

YEALD Strategy

What are the relevant trends in your segment of the industry? What is your dot on the horizon? Which markets will you serve and – equally important – which will you not serve? What workforce do you need to successfully deliver your strategy? How do you see your own role as an entrepreneur in the future?

Within horti business, it is also necessary to make the right choices and stay on track. A winning strategy is first of all a 100% implemented strategy. Whether or not it is 100% right on paper is less important.

“We are not in the business of entertaining daydreams that will never come to pass. We are here to accelerate business, utilize entrepreneurial potential and make it grow.”

YEALD is a specialist in strategizing for horti business. Formulating goals and ambitions that have true horti merit. Set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended results, assess and adjust the organization’s direction in response to a changing environment. By doing so, Yeald is able to align business with ambition, maximize acceleration and utilize entrepreneurial potential in order to grow a profitable and sustainable business.

YEALD Company Assessment

Uncover Potential, Unlock Growth

YEALD

Company Assessment

YEALD’s Company Assessment provides a comprehensive, data-driven evaluation of your business, helping you identify strengths, uncover hidden risks, and unlock new opportunities.

In the fast-evolving horti business, maintaining a competitive edge requires more than just operational efficiency—it demands a deep understanding of your company’s financial health, strategic positioning, and growth potential.

Why a Company Assessment?

Many businesses struggle with:

  • Lack of clear financial insights – Uncertainty about profitability, cost structures, and cash flow.
  • Strategic misalignment – A vision that is not fully supported by operations, market trends, or organizational structure.
  • Inefficient use of assets – Underutilized real estate, outdated processes, or investments that don’t yield optimal returns.
  • Market uncertainty – Difficulty in positioning against competitors or identifying the right opportunities for expansion.

What We Assess?

Our structured assessment covers every crucial aspect of your business:

  • Financial Performance – A deep dive into key figures, cost structures, and revenue streams to assess financial viability.
  • Strategic Alignment – Evaluation of your company’s goals and whether current operations and investments align with your long-term vision.
  • Organizational Effectiveness – Identifying strengths and bottlenecks in your workforce, leadership, and internal processes.
  • Real Estate & Asset Utilization – Analyzing property, facilities, and other key assets to maximize their contribution to business success.
  • Market Position & Growth Potential – Benchmarking your competitive stance and uncovering untapped opportunities.

What this Assessment delivers?

With YEALD’s Company Assessment, you receive a clear, structured overview of your business with:

  • Concrete action points for improvement in every key area.
  • A roadmap for growth, based on solid data and market expertise.
  • Risk reduction through early identification of financial, strategic, or operational vulnerabilities.
  • Optimized decision-making, ensuring investments and efforts yield maximum returns.

Whether you’re looking to scale, attract investors, or future-proof your company, our Company Assessment provides the clarity and direction you need to move forward with confidence.

 

YEALD Greenfield Development

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YEALD

Greenfield Development

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The YEALD effect

Transforming Horti-business with Expertise, Experience, and Results

At YEALD, we stand apart in the Horti-business industry by combining Lived Experience and Learned Expertise, making us the ideal partner for visionary Horti entrepreneurs. Our unique differentiators allow us to deliver exceptional results and offer unparalleled value to our clients:

  • Deep Industry Knowledge and Culture: We have a profound understanding of the horti sector and its unique culture, which is essential for navigating the complexities and intricacies of this field.
  • Extensive Network in Horti and Finance: Our vast network spans both the horti-business and the financial world, enabling us to provide invaluable connections that open doors to new opportunities.
  • Insightful Approach: We dig deeper, always asking the questions behind the questions. This allows us to gain a comprehensive understanding of your needs, whether we’re engaging with your business or working with investors.
  • Collaboration with Top Specialists: We work from a dedicated deal team, bringing together the best partners and specialists to ensure every aspect of the project is handled by experts in their field.
  • Entrepreneurial Partnership: We don’t just advise – we actively partner with you in the entrepreneurial journey, always striving for the best outcomes for your business.
  • Performance-Based Compensation: Our commitment to delivering results is reflected in our performance-based reward structure. If the desired results aren’t achieved, we consider our work incomplete.

YEALD’s combination of industry-specific experience and strategic expertise ensures that we not only understand your business challenges but also have the skills and connections to turn those challenges into opportunities for growth and success.
Discover our Culture

Our Culture

YEALD is described as a value driven organization. We realize that in order to be the best and the chosen #1 we have to focus on our inner game. YEALD has an upbeat, lighthearted culture with a strong emphasis on performing at peak performance where customer satisfaction, ownership and accountability serve as the fundamental principles. With these principles in our minds and hearts we have carefully crafted our core values and growth values that serve as the true north on our compass.

Empowered Together

The YEALD Way of Collaboration and Growth

At YEALD, we aspire to be the chosen #1 by our clients, creating lasting impact and together realizing the full potential of the horticulture.

To actually achieve our aspiration, we have cultivated a unique company culture centred on excellence and innovation, fostering an environment where talented individuals can flourish — uplifting ourselves, each other, our organisation and our clients to new heights.

5 Our culture is based on five core principles

Find a way, or make one

Yeald equals Grit. Grit is motivation writ large. Not just the energy it takes to push through a difficult task but the energy needed to push through years of difficult tasks. We keep going despite the odds and obstacles.
We find a way.

one

Enjoy the Ride

We believe in embracing the journey as much as the destination. This means finding joy in every step we take, celebrating our progress, and learning from the challenges along the way. By savoring the experience, we foster a culture of positivity and resilience that propels us forward.

two

We win together

At YEALD, we bring together high performers — individuals who excel in their roles and are even more exceptional at collaborating with one another. All with the same true north on their compass: To be the chosen #1 in every Horti thing we do.

three

Dare yourself every day

Our current efforts are just the beginning compared to our future potential. It’s essential for us to have the self-awareness to recognize areas for improvement, along with the discipline and resilience to achieve our goals. This is why we stretch ourselves continuously, making sure our clients get the best of the best.

four

Pushing Limits

To inspire and empower the pioneers of the Horti industry, we must be bold, ambitious, and unwavering in our commitment to excellence. True innovation is born at the edge of our comfort zone, where challenges fuel our drive and setbacks become stepping stones to success.

Mastering the pursuit of motivation, continuous learning, and creativity is not optional—it is essential. It demands resilience, curiosity, and a relentless drive to push beyond what seems possible. We embrace discomfort as a catalyst for growth, knowing that only by stretching our limits can we redefine the future of horti-business.

We don’t wait for opportunities—we create them. We set the bar higher. We challenge convention. And above all, we deliver.

five

Transforming Horti-business through Learned Expertise and Lived Experience

Horticulture Business Partner DNA

Learned Expertise

M&A – Strategy
Finance – Real Estate

Lived Experience

Horti Grower – Entrepreneur
Consulting – Deal-making

Coaching

Facilitating Through
Powerful Questioning.

Mentoring

Providing perspective
from Lived Experience.

Consulting

Guiding and Advising from
Deep Business Expertise.

Let’s Build
Brighter Futures
Together